Now we work on the package for a karaoke system. The task seems to be rather simple. But that is not so: a package is extremely important for the product promotion. There are different types of package (logistical, for example) and the package has many functions (to attract consumers' attention, make the product distinguishable etc.)
Another aim of the package is to provoke positive emotion of a Customer. That is why each element should be thought through and carefully tested. In this project the package had an additional function – there is a scenario when the customer transports the device to another place (for example, to a country house to have a karaoke party at the weekend). It is easier to use the manufacturer's original package rather than search for some other options, as the former already has the bed or special pockets etc. Moreover, it will be displayed on a shelf. It is a selling tool and its design should be better than that of competitors.
We are preparing a visualization of the device: